spill is missing the app screen, the tap and the second subject that their ad
spends half its runtime on. That gap is the round's finding, not a defect in the take. Each clip
plays its own full length here; nothing is truncated to match.| frame zero | 0726-11 at 0.00s |
| engine | Wan 2.2 i2v, fixed 5.53s take, 2 seeds |
| pick | seed 1, in at 0.30s, 4.76s taken |
| why that seed | Seed 1 over seed 2: seed 2's brow is drawn hard and the eyes screw shut at 2.5-3.0s, which reads as pain; the reference's performance runs willingness to messiness and never grimaces. In at 0.30 so the croissant is already arriving and the whole cream payoff fits. |
| cut | 1 shot + 3.24s card = 8.00s |
| captions | none — their clip carries none |
| ours on disk | runs/spill/2026-08-22_refstill/creatives/vloom_spill_8s_9x16.mp4 |
| theirs on disk | prompt/reference/seedmotion_2026-08-01/clips/0726-11.mp4 |
| frame zero | 0728-gv-6 at 2.10s |
| engine | Wan 2.2 i2v, fixed 5.53s take, 2 seeds |
| pick | seed 2, in at 0.00s, 3.40s taken |
| why that seed | Seed 2 over seed 1: seed 1 repaints the TV behind her from the cartoon cat to a woman's face by 2.5s, and the cat with heart eyes is the joke - it is the viewer's own reaction on the wall. Seed 2 holds it and garbles their app chip instead, which is their brand and not ours. |
| cut | 1 shot + 3.50s card = 6.90s |
| captions | “unbelievable”, “this is truly unbelievable” |
| ours on disk | runs/editor_tabs/2026-08-22_refstill/creatives/vloom_editor_tabs_7s_9x16_cap.mp4 |
| theirs on disk | prompt/reference/acc_bulk_2026-08-10/creative_refs/ad_corpus/0728-gv-6.mp4 |
| frame zero | 0726-10 at 2.15s |
| engine | Wan 2.2 i2v, fixed 5.53s take, 3 seeds |
| pick | seed 2, in at 1.10s, 4.40s taken |
| why that seed | Seed 2 over seed 1: her eyes stay on the lens through the raise at 1.5-2.5s. In at 1.10 because their burned-in `Before` inset, red arrow and caption came through in the conditioning still and the model dissolves them away by about 1.5s. |
| cut | 1 shot + 2.50s card = 6.90s |
| captions | “this just wasn't right but wow”, “a little curve here” |
| ours on disk | runs/salon/2026-08-22_refstill/creatives/vloom_salon_7s_9x16_cap.mp4 |
| theirs on disk | prompt/reference/seedmotion_2026-08-01/clips/0726-10.mp4 |
| frame zero | 0728-6 at 0.00s |
| engine | Wan 2.2 i2v, fixed 5.53s take, 3 seeds |
| pick | seed 1, in at 1.00s, 3.50s taken |
| why that seed | Seed 1 over seed 2: seed 2 bends much further and its high-neck halter becomes a strapless bandeau by 3.0s, so the wardrobe stops being the reference's. Seed 1 holds the high neck and runs front to three-quarter rear to arched with a hand on the glute, which is their shot 1. |
| cut | 1 shot + 2.50s card = 6.00s |
| captions | “this is mind blowing” |
| ours on disk | runs/gym/2026-08-22_refstill/creatives/vloom_gym_6s_9x16_cap.mp4 |
| theirs on disk | prompt/reference/seedmotion_2026-08-01/clips/0728-6.mp4 |
| frame zero | 0728-11 at 0.00s, cropped to the window |
| engine | Wan 2.2 i2v, fixed 5.53s take, 3 seeds |
| pick | seed 2, in at 0.50s, 4.00s taken |
| why that seed | Seed 2 over seed 1: she stays front-on to the camera with her mouth open through most of the take, and both readers of the reference have her smiling at the viewer throughout. Seed 1 turns away for half the run. |
| cut | 1 shot + 2.50s card = 6.50s |
| captions | “your secret creation tool” |
| ours on disk | runs/kitchen/2026-08-22_refstill/creatives/vloom_kitchen_6s_9x16_cap.mp4 |
| theirs on disk | prompt/reference/seedmotion_2026-08-01/clips/0728-11.mp4 |